Bridging programmatic supply & demand internationally
Smart infrastructure enabling SSP and DSP partners to connect, save and optimize
Transparent infrastructure for the global programmatic ecosystem
Unibid
Occupying a distinctive niche within the ecosystem, Unibid serves as impartial middleware facilitating seamless access for programmatic technology partners to diverse platforms and services. Its function extends to optimizing bidstream performance and driving technical cost efficiencies
Linked with over 180 supply platforms spanning various media formats, Unibid actively monitors the global programmatic bidstream. It undertakes tasks such as fraud detection and classification, enhances data with additional layers, and provides intelligent distribution to pertinent buyers through over 220 demand-side technology platforms, all executed in real-time
Linked with over 180 supply platforms spanning various media formats, Unibid actively monitors the global programmatic bidstream. It undertakes tasks such as fraud detection and classification, enhances data with additional layers, and provides intelligent distribution to pertinent buyers through over 220 demand-side technology platforms, all executed in real-time
Efficiency, transparency and control
Unibid offers a variety of infrastructure, tools, and services tailored to enhance the programmatic trading capabilities of our partners
Technology Partner Connection & Marketplace
Financing, Billing Reconciliation & Processing
Built-in Fraud, Invalid Traffic, Malware Detection
Single Point of Integration & Protocol Interoperability
Deal Management & Troubleshooting Tools
Bid Optimization & Management Tools
Unibid is not
a DSP, SSP, or an exchange
a DSP, SSP, or an exchange
It serves more as a technical middleware for these players. This makes Unibid quite distinct and often confusing, as it doesn’t easily fit into the LUMAscape
In simple terms, Unibid offers the foundational infrastructure that standardizes connections between various programmatic technology platforms, most commonly DSPs and SSPs. Today, we support over 4,000 such connections worldwide, providing essential infrastructure for programmatic players across all tiers and levels of the industry.
Functioning uniquely as a centralized middleware layer within the entire ecosystem, Unibid is connected to over 150 SSPs across all media formats, monitoring the global programmatic bidstream. Unibid continuously processes this data, filters for fraud, classifies inventory opportunities, integrates data and other services, and intelligently distributes it to relevant buyers on more than 130 Demand Side Technology platforms, all in real-time.
Media channels
TV
Mobile In App
Video
Audio
Display
Native
DOOH
VR
Our contacts
Email: hello@unibid.com
767 Broadway #1411
Manhattan, NY 10003
United States
Manhattan, NY 10003
United States